Building Your Product Line: Stock Decisions, Quality Control, Customer Expectations
• Aurora Jing
Running a lash business means making stock decisions every week: what sells, what doesn’t, and what you need to keep consistent for clients. The real challenge is balancing quality control with customer expectations—especially when you’re growing.
If you’re planning private label or scaling your own lash line, start with your best sellers, keep packaging clean, and focus on reliable supply and communication. That’s what protects your brand long-term.
