SeerBeauty: Second Half of the Year Content Calendar for Instagram
01 Jul 2024
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Planning an effective content calendar for Instagram can help you stay organized, consistent, and engaging. Below is a content calendar for SeerBeauty for the second half of the year, focusing on key dates, events, and content ideas to keep your followers engaged and attract new clients.
July
Theme: Summer Vibes and Lash Care
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Week 1: Introduction to Summer Lash Care
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Monday: Post about the importance of lash care in the summer. Include tips on protecting lashes from the sun and heat.
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Wednesday: Share a client testimonial about how summer lash care has benefited them.
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Friday: IG Stories Q&A on summer lash care tips.
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Week 2: Showcasing Summer Lash Trends
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Monday: Post photos of trending summer lash styles (e.g., colorful lashes, natural looks).
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Wednesday: Video tutorial on achieving a popular summer lash look.
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Friday: Before-and-after photos showcasing summer lash transformations.
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Week 3: Engagement and Community
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Monday: Host a giveaway of summer lash care kits.
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Wednesday: Feature a client spotlight, highlighting their favorite summer lash style.
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Friday: IG Live session with a lash artist discussing summer trends and care tips.
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Week 4: Educational Content
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Monday: Post a blog link on summer lash care essentials.
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Wednesday: Infographic on do’s and don’ts of lash care in hot weather.
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Friday: Share a behind-the-scenes look at how SeerBeauty products are made.
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August
Theme: Back-to-School and New Beginnings
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Week 1: Back-to-School Lash Looks
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Monday: Post about quick and easy lash looks for students.
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Wednesday: Video tutorial on a natural back-to-school lash look.
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Friday: Share client testimonials from students about their favorite lash products.
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Week 2: Promotions and Discounts
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Monday: Announce a back-to-school discount on lash extensions.
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Wednesday: Share a promotional code for students.
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Friday: IG Stories highlighting the benefits of lash extensions for busy students.
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Week 3: Engagement and Community
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Monday: Host a back-to-school themed giveaway.
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Wednesday: Feature a student client spotlight.
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Friday: IG Live Q&A with a lash artist on maintaining lashes during a busy school schedule.
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Week 4: Educational Content
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Monday: Post a blog link on how to care for lashes during the school year.
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Wednesday: Infographic on quick lash maintenance tips.
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Friday: Share a behind-the-scenes video of a lash artist working on back-to-school looks.
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September
Theme: Fall Lash Trends
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Week 1: Introduction to Fall Lash Trends
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Monday: Post about upcoming fall lash trends.
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Wednesday: Video tutorial on a trending fall lash style.
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Friday: Before-and-after photos showcasing fall lash transformations.
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Week 2: Fall Lash Care
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Monday: Tips on transitioning lash care from summer to fall.
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Wednesday: Client testimonial on fall lash care.
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Friday: IG Stories Q&A on fall lash care tips.
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Week 3: Engagement and Community
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Monday: Host a fall-themed giveaway.
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Wednesday: Feature a client spotlight, highlighting their favorite fall lash style.
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Friday: IG Live session with a lash artist discussing fall trends and care tips.
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Week 4: Educational Content
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Monday: Post a blog link on fall lash care essentials.
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Wednesday: Infographic on do’s and don’ts of lash care in cool weather.
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Friday: Share a behind-the-scenes look at how SeerBeauty products are made.
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October
Theme: Halloween and Creative Lashes
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Week 1: Halloween Lash Inspiration
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Monday: Post about creative Halloween lash looks.
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Wednesday: Video tutorial on creating a spooky lash look.
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Friday: Before-and-after photos showcasing Halloween lash transformations.
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Week 2: Promotions and Discounts
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Monday: Announce a Halloween discount on lash extensions.
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Wednesday: Share a promotional code for Halloween looks.
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Friday: IG Stories highlighting the benefits of creative lash extensions for Halloween.
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Week 3: Engagement and Community
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Monday: Host a Halloween-themed giveaway.
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Wednesday: Feature a client spotlight, highlighting their favorite Halloween lash style.
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Friday: IG Live Q&A with a lash artist on maintaining lashes during the Halloween season.
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Week 4: Educational Content
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Monday: Post a blog link on how to care for lashes after Halloween.
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Wednesday: Infographic on removing Halloween lash glue safely.
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Friday: Share a behind-the-scenes video of a lash artist working on Halloween looks.
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November
Theme: Preparing for the Holiday Season
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Week 1: Holiday Lash Looks
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Monday: Post about upcoming holiday lash trends.
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Wednesday: Video tutorial on a festive lash look.
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Friday: Before-and-after photos showcasing holiday lash transformations.
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Week 2: Holiday Lash Care
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Monday: Tips on maintaining lashes during the holiday season.
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Wednesday: Client testimonial on holiday lash care.
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Friday: IG Stories Q&A on holiday lash care tips.
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Week 3: Engagement and Community
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Monday: Host a holiday-themed giveaway.
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Wednesday: Feature a client spotlight, highlighting their favorite holiday lash style.
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Friday: IG Live session with a lash artist discussing holiday trends and care tips.
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Week 4: Educational Content
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Monday: Post a blog link on holiday lash care essentials.
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Wednesday: Infographic on do’s and don’ts of lash care during the holidays.
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Friday: Share a behind-the-scenes look at how SeerBeauty products are made.
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December
Theme: Year-End Reflection and New Year Prep
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Week 1: Reflecting on the Year
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Monday: Post about the top lash trends of the year.
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Wednesday: Share client testimonials about their favorite SeerBeauty products.
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Friday: IG Stories poll asking followers about their favorite lash trend of the year.
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Week 2: Preparing for the New Year
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Monday: Announce new lash trends for the coming year.
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Wednesday: Video tutorial on a New Year’s Eve lash look.
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Friday: Before-and-after photos showcasing New Year’s Eve lash transformations.
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Week 3: Engagement and Community
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Monday: Host a New Year’s-themed giveaway.
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Wednesday: Feature a client spotlight, highlighting their New Year’s lash look.
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Friday: IG Live Q&A with a lash artist on maintaining lashes during the holiday season.
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Week 4: Educational Content
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Monday: Post a blog link on New Year’s lash care tips.
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Wednesday: Infographic on preparing lashes for the new year.
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Friday: Share a behind-the-scenes look at how SeerBeauty is preparing for the new year.
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Conclusion
A well-planned content calendar helps keep your Instagram account active and engaging. By following this schedule, SeerBeauty can effectively showcase its products, connect with clients, and stay ahead of trends in the lash industry.